Have you ever known what business you wanted to run but couldn’t figure out how to get it running already? Yeah, me, too. But let me tell you what I found out. To succeed at any business, you only need to get 5 things.
- You must get known
- You must get called
- You must get hired
- You must get done
- You must get paid
If you do these five things effectively and efficiently, then almost always, you will succeed in your business.
My good friend Linley Richter tells me does almost all of these things almost all the time and he is damn near perfect. I hate to tell him, however, “almost” only counts in horseshoes and hand grenades and if you don’t do all five of these things persistently and consistently, then whatever you are doing will most likely be wasted.
Get Known
Getting known is all about branding your company, your products, and your services. Entrepreneur Magazine has a great article on branding. Read it. Apply it. No need for me to repeat the whole darned thing here.
Get Called
Getting called is all about marketing your branded company, products, and services efficiently. It’s a digital world, folks; but, don’t forget about traditional media as well. Entrepreneur Magazine has a great article on marketing in this modern world. Read it. Apply it. No need for me to repeat this whole darned thing here either.
Get Hired
Getting hired is all about taking leads who respond to your branding and marketing and converting them to customers who order what products and services you are selling. Holy cow! Entrepreneur Magazine has a great article on converting prospects. All you have to do is read it and apply. No need for me to even say there is no need to repeat the whole thing here.
Get Done
Getting done is something a lot of service-oriented business people like lawyers have a problem getting done. (Yes, I intended that circular statement.) They are great at starting cases; but once they get started, they get distracted getting hired on their next case and put the last case on a back burner. I bet you already know what I’m going to write next. But I’m going to fool you just a little bit. Entrepreneur Magazine has a great article on this. Read it. Learn from it the importance of spending most of your time actually doing the work that directly produces income. Then, take the oldest project you have taken on and get it the heck finished already. That way you and I can both get on the last “Get” you need to get to ahead in your business.
Get Paid
Getting paid is another thing a lot of service-orienting business people like lawyers have a problem getting to. Some folks are so busy getting known, called, hired, and done they forget the last, but certainly not least, thing any business needs to do, which is getting paid. No doubt, Entrepreneur has a great article on this. Read it. Do it.
Figuring out that these five things exist is not what’s important, however. Reading the articles is not what’s important either.
We know all these things. We’ve heard them all before. There are no secrets to any of them. Entreprenuer magazine didn’t make them up. Neither did the authors of their Entrepreneur’s great articles on them.
After you get done reading about doing all these things and perceiving them, planning them, and preparing to do them, check in tomorrow and read about “The Most Important Get To Get To Get Ahead In Your Business.”[reminder]What do you think the most important Get is?[/reminder]