Have you ever felt completely disintegrated in your branding, marketing, and advertising efforts; wondering what the heck you are doing vs. what you should be doing vs. who else you should get to do it for you vs. how you and them should be doing it; such that you then make the worst choice of all, which is to do nothing but depend on letting God work it out for you? Yeah, me, too. I know how you feel. I’ve often felt that same way. But, let me tell you what I found out.
Having a better business action plan for branding, marketing, and advertising leads to much better preparation and practice of that plan for persistently promoting your practically perfect performance of not only that plan, but also the rest of your business.
Confused? I was, too. But, thank me, I’m doing much better now.
First, you have to understand the difference between branding, marketing, and advertising and how each fit into your branding-marketing-advertising (BMA) plan.
Second, you have to understand the difference between being the entrepreneur, the manager, and the technician in your enterprise and let each of those three people living schizophrenically inside you have their say and do their work respectively on and in your business.
Third, you have to perceive your BMA plan as your entrepreneurial self, manage your BMA plan (naturally) as your manager self, and do the actually work of your BMA plan as your technician self.
Go get a copy of The E-Myth Revisited and E-Myth Mastery by Michael Gerber, zip through them over the weekend, and come back this coming Monday ready to get to work on a Better Business BMA Action Plan.
[reminder]How should you brand, market, and advertise your business?[/reminder]